We ethically source our hair from North East Asia. Women are fairly compensated for their hair and then it is brought to the factory for a meticulous sorting process.
TESTING THE HAIR
Every bundle is tested to ensure it is virgin & cuticle Intact hair. The hair is meticulously sorted by whether it has a blue or red undertone to determine if it can be dyed blonde. We only use hair that can be bleached to blonde (even for dark hair), so that it remains cool over time.
Cuticle Intact Hair
The hair is kept in their original bundles during the entire colour process to ensure that the cuticle remains intact & aligned throughout the entire colouring process.
DE - PIGEMENTATION
Our hair undergoes a slow precise de-pigmentation process. The color is lightened by a cold oxidation method that uses a blend of lightening agents to preserve the cuticle integrity.
RE - PIGMENTATION
We use a permanent textile dye that stains the cortex of the hair to ensure color longevity. The hair is constantly agitated for thorough even color saturation.