OUR HAIR

VIRGIN CUTICLE HAIR

EXPERIENCE OUR SUPERIOR QUALITY

Our hair is collected from a single donor and then lightened by an oxidation method that uses a blend of lightening agents to preserve the cuticle integrity.

Home OUR HAIR

ETHICALLY SOURCED HAIR

We ethically source our hair from North East Asia. Women are fairly compensated for their hair and then it is brought to the factory for a meticulous sorting process.

TESTING THE HAIR

Every bundle is tested to ensure it is virgin & cuticle Intact hair. The hair is meticulously sorted by whether it has a blue or red undertone to determine if it can be dyed blonde. We only use hair that can be bleached to blonde (even for dark hair), so that it remains cool over time.

Cuticle Intact Hair

The hair is kept in their original bundles during the entire colour process to ensure that the cuticle remains intact & aligned throughout the entire colouring process.

DE - PIGEMENTATION

Our hair undergoes a slow precise de-pigmentation process. The color is lightened by a cold oxidation method that uses a blend of lightening agents to preserve the cuticle integrity.

RE - PIGMENTATION

We use a permanent textile dye that stains the cortex of the hair to ensure color longevity. The hair is constantly agitated for thorough even color saturation.

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